Intel recently announced a new brand name for its low power processor family- ‘Atom’. These processors have Core 2 duo instruction set, and is meant for consumer and mobile devices, a market currently dominated by ARM. Intel hopes to wrestle significant market share from ARM when the device starts shipping.

Well, from a pure consumer perspective, and some one who has delivered numerous embedded platforms, I just don’t see how this can compete with ARM. For one, Intel processors are known for their power appetite, and looking at the figures presented, it still looks significantly higher than ARM. OS support? ARM is backed by pretty much all the OSs that are out there, and is as proven as they could be. Cost? I bet you can go through a catalog of vendors offering ARM and pick one that meets your needs.

So Intel has to play all their cards carefully if they want to compete with ARM. At the best, I see Intel wrestling some of the ARM accounts, but nothing dramatic.

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