Welcome to Embeddedflash.com. Its 2014 and the landscape in multimedia world has changed quite a bit HTML5 standard is complete and Flash is no longer existent on mobile. I've also taken a short break from blog but I hope to restart it in the near future. I am no longer functioning as Adobe's Scaling Partner and looking for new opportunities. If you are looking for a technically savvy, energetic business development, marketing or sales person, please email me.

End of life for Flash etc…

Android, Desktop Flash Player, Flash 10, Flash 11, Flash Enabled Devices, Flash Lite ports, Operating Systems, Processors- ARM January 25th, 2012

Much is being debated about Adobe’s decision to end life for Flash mobile. Remarks have ranged from ‘didn’t Steve Jobs say so’ to ‘what the *#$$’ to ‘I feel like I’ve been let down by Adobe’ and so on. While I am sure Adobe has its own reasons, but in my opinion, it simply came down to ‘Return on Investment’. Now keep in mind, we are Adobe’s scaling partners. So our goal is also to make profit with Flash player (identical to Adobe’s), and have experienced every pain that Adobe has. In this capitalist world, goal of any business is to create ‘value’ in exchange of the ‘effort’ one puts in. In this case, it was just a matter of deciding whether the return on investment on Flash was worth the effort. Ultimately Adobe decided to follow route that would generate dollars as a business and in the process ended up killing Flash on mobile. ......continue reading