Welcome to Embeddedflash.com. Its 2014 and the landscape in multimedia world has changed quite a bit HTML5 standard is complete and Flash is no longer existent on mobile. I've also taken a short break from blog but I hope to restart it in the near future. I am no longer functioning as Adobe's Scaling Partner and looking for new opportunities. If you are looking for a technically savvy, energetic business development, marketing or sales person, please email me.

Updated Flash roadmap

Devices-PC, Flash 10, Flash 11, HTML5, OS- Windows Mobile/CE, Operating Systems February 7th, 2013

Adobe recently updated the Flash player roadmap document. No major changes, but there are a few things worth noting. (It also reads like a subtle hint that Flash will not be innovated as rapidly on desktop. Don’t know if this is just a change in course or there’s something else to it :) Here goes. ......continue reading

HTML5 today = Flash in 2002

Browsers, Desktop Flash Player, Devices- Cellphones, Devices- Embedded, Devices- Handheld, Devices- Set-top boxes, Devices-PC, Flash 10, Flash 11, H.264, mpeg and other media codecs, HTML5, Rich Internet Applications, Semiconductors October 23rd, 2012

I came across this article via my network on linked-in and couldn’t agree more. There was a panel at Cable-Tec expo at Orlando and these remarks were made by Albert Lai, Innovation architect at Brightcove. Everybody is tremendously excited about HTML5 today but there’s tremendous amount of fragmentation today with respect to browsers, platforms features and what not. I often spend lot of time educating customers about these shortcomings and we plan on writing a white paper in the near future. ......continue reading

You thought Flash was dead? Think again…

Android, Desktop Flash Player, Devices- Cellphones, Devices- Handheld, Flash 10, Flash 11, HTML5, Video Technology May 25th, 2012

Rumors of Flash player being part of Windows 8 metro version have started appearing on more than one blog sites. Apparently Microsoft is in talks with Adobe to include Flash player into IE browser. The reason being given is that ‘there’s still plenty of content on the internet that uses Flash and not having Flash would have been looked at negatively on Windows!!’.  There were reports earlier that Windows 8 metro will not provide plug-in architecture and therefore will not support Flash the way it does on desktop today. But according to the reports, Flash will be integrated with the browser and distributed by Microsoft. ......continue reading

Flash on Linux desktop

Browsers, Desktop Flash Player, Flash 10, Flash 11, Flash Enabled Devices, Google, HTML5, Rich Internet Applications March 1st, 2012

Adobe has started making announcements about future of Flash and as expected there are lots of twists and turns and caveats. For example, on Linux, it has been announced that Flash will migrate to Googles PPAPI ‘Pepper’ APIs and will be bundled with Chrome. This means that future versions of Flash will no longer be available for Firefox and other browsers that support Netscape plug-in APIs. This is expected to happen post Flash 11.2. ......continue reading

FITC Toronto - Apr 23-25

Flash 11, Flash Enabled Devices, HTML5, Media players, Rich Internet Applications February 7th, 2012

FITC (OK - this time FITC has a meaning and it stands for Future… Innovation…. Technology…. Creativity!) Toronto is taking place April 23-25 in Toronto. The conference features 70 renowned digital creators from around the globe and covers wide range of topics from HTML5 to making digital art. The conference also offers plenty of opportunities for networking via parties and such. Folks organizing FITC has graciously offered a discount code for readers of this blog. Use discount code EmbeddedFlash to get 10% off the tickets to FITC. ......continue reading

End of life for Flash etc…

Android, Desktop Flash Player, Flash 10, Flash 11, Flash Enabled Devices, Flash Lite ports, Operating Systems, Processors- ARM January 25th, 2012

Much is being debated about Adobe’s decision to end life for Flash mobile. Remarks have ranged from ‘didn’t Steve Jobs say so’ to ‘what the *#$$’ to ‘I feel like I’ve been let down by Adobe’ and so on. While I am sure Adobe has its own reasons, but in my opinion, it simply came down to ‘Return on Investment’. Now keep in mind, we are Adobe’s scaling partners. So our goal is also to make profit with Flash player (identical to Adobe’s), and have experienced every pain that Adobe has. In this capitalist world, goal of any business is to create ‘value’ in exchange of the ‘effort’ one puts in. In this case, it was just a matter of deciding whether the return on investment on Flash was worth the effort. Ultimately Adobe decided to follow route that would generate dollars as a business and in the process ended up killing Flash on mobile. ......continue reading

Flash, Jobs, Samsung etc.

Android, Devices- Cellphones, Devices- iPhone, Flash 10, Flash 11, Flash Enabled Devices, Processors- ARM November 3rd, 2011

Much has been debated about Steve Job’s decision to not support Flash on iPhone.  Even though 99 % of all internet enabled PCs are Flash capable , Steve decided to choose not to go with Flash. Much has been debated about Steve’s decision and the battle between two. Many people(including myself) love the functionality that Flash offers and don’t want to miss out when they start using a smart phone. Several Android phones come equipped with Flash made by prominent OEMs such as  O2 - Samsung Galaxy. Now iPhones accounted for ~ 17% smartphone share for the final quarter of 2010. So that left more than 80% of smart phone users with access (or potential access) to Flash.  Samsung, of all companies, seems to be doing great when it comes to selling smartphones (and tablets) and, not surprisingly, there’s a legal battle going on between Apple and Samsung for ‘copying ideas’. ......continue reading

FITC Amsterdam 2011

Desktop Flash Player, Flash 10, Flash 11, Rich Internet Applications October 19th, 2011

FITC is coming to Amsterdam in 2011. This event promises to showcases work that is shaping the future of the digital interactive industry. (BTW, I think FITC stands for Flash In Tin Can but I am not sure….. On a side note Flash related conferences do have some ‘Flashy’ names like ‘Flash’ on the Beach ;) Anyways, if you are interested in going and want to save some $$s, feel free to use discount code ‘EmbeddedFlash’ while registering. It’ll save you at least 10%. The tickets are priced low for early registrants and you can save even more if you use the code. ......continue reading

Flash 11, AIR 3, AIR for TV etc

Android, Desktop Flash Player, Devices-PC, Flash 11, Flash Enabled Devices, Flash Lite for digital home, Flash Lite ports, Rich Internet Applications October 17th, 2011

Well, I have been lazy when it comes to writing a blog of late, but here I am. Lot of things have happened since my last post and the world of multimedia continues to get as interesting as it could. Flash has been upgraded to Flash 11 and AIR 3 is now available. The greatest improvement in Flash 11, Stage 3D (previously known as Molehill), promises to revolutionize the gaming industry with stunning 3D capabilities. ......continue reading